World of Warcraft premium cosmetics are nothing new, but a new bundle is raising eyebrows due to the sheer amount of stuff it includes.
Normally, a new premium cosmetic bundle isn’t particularly noteworthy. Blizzard has sold mounts, pets, helmets, and armor sets for real money for years now. Two years ago, Blizzard sold its most expensive WoW mount ever, the Trader’s Gilded Brutosaur, for $90.
The new Ascended Regalia Pack, however, stands out, but not because of the $30 price tag. Instead, the Spirit Healer-themed bundle is notable because it includes a whopping 100 individual transmog pieces, with four full armor sets and 22 weapon appearances. Blizzard clearly thinks it’s a big deal, as it’s the only time in recent memory that it has crafted a trailer for a premium cosmetic bundle. Because they are all individual pieces, players can mix and match parts of the armor sets to create their own look, or combine them with their existing transmog collection to create something new.
While the sheer number of appearances is eye catching, the bundle is essentially two different armor sets recolored into blue and purple, as well as purple and blue versions of different weapons. That does make it a little less impressive than it initially sounds, but 100 transmog pieces is still nothing to sneeze at.
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Whether or not players will be interested in buying the bundle remains to be seen, but Blizzard has clearly found success selling cosmetics and mounts in the past. A report earlier this year estimated Blizzard may have made around $15 million selling the aforementioned Brutosaur mount.
Blizzard recently detailed how WoW’s upcoming Midnight expansion, set to release in early 2026, will overhaul the game’s transmog system to make it cheaper and more convienent. Transmog changes will soon be tied to item slots instead of items themselves, meaning players will be more easily able to maintain their desired look even while frequently finding new gear while leveling up or upgrading over the course of a season. That will also make transmog much cheaper, as players will be able to build transmog sets and pay a one-time cost rather than having to pay a gold cost to reapply appearances.
Midnight will overhaul some of WoW’s existing Blood Elf zones to bring them in line with the game’s more modern style. It will additionally add two brand-new zones, another playable Allied Race, and a third specialization for Demon Hunters. It will also finally add player housing to WoW, with an early version of the feature set arrive in Blizzard’s longrunning MMORPG before year’s end.
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