The pop star is gearing up to release her 12th studio record this Friday (October 3), following on from last year’s ‘The Tortured Poets Department’.
According to Rolling Stone, the imminent project has already surpassed five million pre-saves on Spotify – surpassing the record Swift previously held with her 2024 full-length effort. It is the first album to reach this figure in Spotify history.
The streaming giant launched a new feature yesterday (Monday September 29), which reveals the pre-save counts for the top 10 Countdown Pages. Every Wednesday, Spotify will share the ranking of the Countdown chart for fans.
Spotify exec Madeleine Bennett explained: “The Upcoming Releases hub is about celebrating what’s next in music, and Countdown Charts bring a whole new level of visibility to releases that fans are most excited about.
“By ranking the top pre-saved releases globally, we’re giving artists a powerful new way to build anticipation and connect with their biggest fans in the lead-up to release day.”
Artists with at least 5,000 active listeners in the last month will be able to launch Countdown Pages for forthcoming albums and EPs.
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