Target has announced that it will be opening 500 stores at midnight to sell Taylor Swift‘s new album ‘The Life Of A Showgirl’.
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The pop star is set to release her 12th studio album on October 3, following on from last year’s ‘The Tortured Poets Department’. She has confirmed numerous physical variants of the LP, and already broken a Spotify record with the project.
Now, as reported by Variety, it has been revealed that Target will be opening select stores across the US at midnight local time on October 3 to sell copies of Swift’s new full-length. It will be available as exclusive variants and the standard edition.
According to the retail chain, approximately 500 branches are taking part in the midnight sales campaign.
Target has already launched a dedicated store locator page, which shows the participating outlets – you can see that here. Alternatively, fans can pre-order the variants online here.
It has been noted that midnight sales were commonplace in the ’80s, ’90s and early ’00s, before the streaming, downloading and digital age. However, unlike this past phenomenon, the shops won’t close and then re-open between the late sales of ‘The Life Of A Showgirl’.
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Target confirmed that the participating branches will stay open beyond normal trading hours, and then make the stock of Swift’s album available at the designated hour. Fans can also pre-order ‘The Life Of A Showgirl’ online via Target here.
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