Pokémon has announced details of a 30th anniversary London pop-up store, set to open at the Natural History Museum.
2026 will be the 30th anniversary of the original Pokémon games; Red & Green. A number of celebratory events and crossovers have already been confirmed, including a set of official Lego models and the opening of permanent Pokémon theme park PokéPark Kanto at Tokyo’s Yomiuriland.
Now Pokémon has announced a special pop-up store is set to take place at London’s iconic Natural History Museum.
Taking over the museum’s Cranbourne Boutique from 26 January until 22 March 2026, fans will be able to get their hands on exclusive products designed especially for the collaboration including clothing, stationary, accessories, prints and a brand-new plush.
A free ticket will be needed to access the Pokémon x Natural History Museum pop-up and they can be claimed here from October 1.
“There is such a wonderful alignment between Pokémon and the Natural History Museum – we’re obviously both big fans of the natural world and its evolution and diversity. We hope this collaboration will spark joy and curiosity in the creatures around us, both in the world of Pokémon and Earth,” said the Natural History Museum’s Adam Farrar.
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“Design inspiration has been drawn directly from the Natural History Museum’s iconic building and architecture, as well as the beautiful naturalist sketches that fill the Museum’s archives. We are excited to be working with the Natural History Museum to create this fun pop-up store for fans of all ages,” added Pokémon Europe’s Mathieu Galante.
If you can’t make it to London, The Pokémon x Natural History Museum product range will also be available to buy from the online Natural History Museum shop from January 2026. According to a press release, all profits from purchases made in the shop and online store will support the Museum’s charitable mission, including the work of 400 scientists conducting research and finding solutions to the planetary emergency.
A select range of products from the Pokémon x Natural History Museum pop-up shop will also be available to buy from the Pokémon Center UK Official Online Store.
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