Nintendo has always been a company willing to try just about anything. Cardboard cutout toys that mesh with games? Done. A console called the Wii with a remote-shaped controller? Massive success. Legendary game designer and Nintendo executive Shigeru Miyamoto offered more insight into how the company operates in a recent financial briefing.
“Nintendo has always worked with the idea that there are no limits to our efforts,” he said. “For example, when we tried our hand at movies with The Super Mario Bros. Movie, its success was compared to the box office revenues of other movies. However, even if the movie topped the rankings, we would think there was more room for growth.”
Nintendo has been expanding its efforts in Hollywood after The Super Mario Bros. Movie became one of the best-selling films of 2023. The Legend of Zelda movie is now in production, and the Super Mario Galaxy movie is expected sometime in 2026.
Miyamoto believes that some Nintendo IPs could see sales numbers “potentially reach beyond the boundaries of entertainment.”
“My latest theme is that there is no ceiling in the world of entertainment,” he said. “In that sense, there are still many markets around the world that can be expanded through Nintendo Switch […] One thing that is interesting about Nintendo is that it’s okay to try anything.”
Mario Kart 8 Deluxe was the best-selling game on the original Nintendo Switch and Mario Kart 7 was the best-selling title on 3DS. Miyamoto was asked if he believes anything else could challenge Mario Kart in setting that record for Nintendo’s newest console. He said it’s possible but pointed to a historical anecdote about why Pokemon Red and Blue were split into two games. to round out his answer.
“I believe that new ideas are born precisely because of people like him,” Miyamoto said, referencing Pokemon director Satoshi Tajiri. “Who challenge themselves to surpass what came before.”
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