Nintendo pop-up store is heading to London

Nintendo has confirmed a pop-up store is set to open in London for a limited-time later this year.

Taking to social media, Nintendo announced an official pop-up store will be heading to London’s Westfield shopping centre in Shepherd’s Bush next month.

The store will be open from October 22, 2025 to November 16, 2025 and offer fans an “extensive” range of merchandise including collectibles, home essentials and more from iconic franchises such as Super Mario, Donkey Kong, The Legend Of Zelda, Animal Crossing, Pikmin, Splatoon and Kirby. A dedicated X account has also been set up.

“Nintendo’s official stores are currently located in Tokyo, Osaka, and Kyoto in Japan, as well as permanent locations in New York and San Francisco in the United States,” reads a statement. “Nintendo pop-up store in London will showcase an extensive range of official Nintendo merchandise, from collectible keyrings, pins, and charms to cosy apparel, stylish bags, and home essentials, including other exclusive items sold at the permanent stores in Japan”

For a majority of the Nintendo pop-up store’s run, fans will be able to head down whenever they want. However for the first week, Nintendo will be operating a ticket reservation system that will go live October 7. “By reserving a date and timeslot, those most eager to visit will get the opportunity to visit ahead of the pop-up store opening to the public. Keep an eye on the Nintendo UK social channels for more information regarding registration.”

Announcing the Nintendo POP-UP STORE in LONDON!

🗓️ Oct 22nd – Nov 16th
📍 Westfield London (Shepherd’s Bush)

There’ll be an extensive range of Nintendo merchandise available, from collectibles, home essentials and more.

Get the info: https://t.co/2XAVwXCZVR pic.twitter.com/AtnqSSqQZC

— Nintendo UK (@NintendoUK) September 25, 2025

Earlier this week, The Pokémon Company confirmed they would be opening a pop-up store at London’s Natural History Museum next year to celebrate the franchise’s 30th anniversary. 

Taking over the museum’s Cranbourne Boutique from 26 January until 22 March 2026, fans will be able to get their hands on exclusive products designed especially for the collaboration including clothing, stationary, accessories, prints and a brand-new plush. A free ticket will be needed to access the Pokémon x Natural History Museum pop-up and they can be claimed here from October 1.  

In other news, pre-orders for the handheld Xbox ROG Ally have gone live with many fans outraged at how much Microsoft are charging for their Nintendo Switch 2 rival.