With the holiday season drawing closer–and radio stations warming up their Mariah Carey Christmas playlists–PlayStation is rolling out a new advertising campaign to convince people that the PS5 is the place to be. This year, the theme is “it happens on PS5,” and Sony has rolled out three ads showcasing scenes familiar to gamers.
First off, there’s the stunt jump showcasing an ambitious–but failed–attempt to do a Superman and make an 18-wheeler leap over a tall building:
“The Unexpected Catch” shows off some fishy body horror that wouldn’t look out of place in a David Cronenberg movie:
And finally, “Everyday Problems in Everyday Vehicles” proves that even in a future where interstellar ships are the norm, you just can’t beat a good truck when it comes to reliability:
Meanwhile, Xbox has launched its own holiday marketing campaign by leaning into the ex-boxer meme.
This month marks the fifth anniversary of the PS5, as it first went on sale on November 12, 2020. In the years since it launched, the PS5 has reached 80.3 million unit sales as of August 7, 2025, making it race neck-and-neck with its predecessor, the PS4, at the same time during its life-cycle. One area where the PS5 has been a big sales hit is the PlayStation Network, as Sony has grown its user base substantially here.
While November marks a major milestone for the PS5, attention is starting to shift toward the future of the console brand. Amidst talk of a modular design for the rumored PS6 and a reliance on traditional game delivery systems, Sony also recently teased some of the innovative tech that will power its future gaming hardware, which it’s developing in partnership with AMD.
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