The release date for the new Alan Partridge series, How Are You? It’s Alan (Partridge), has been confirmed.
The show will see Steve Coogan return as the iconic comedy character as he hosts six episodes that will explore the subject of mental health. After a year living in Saudi Arabia, Partridge has returned to Britain and the show will see him “ask some important questions”.
The series will premiere on BBC One and BBC iPlayer at 9:30pm on Friday 3 October, and all six episodes will be available to watch online from that day.
It was originally announced in 2024 under the title And Did Those Feet… With Alan Partridge, and a synopsis explains: “We follow the beloved and, to be fair, revered broadcaster Alan Partridge as he reintegrates into life in Britain after a year working in Saudi Arabia.”
How are you? It’s Alan (Partridge) pic.twitter.com/5nuXulAXLA
— Neil Gibbons (@neilgibbons) September 20, 2025
“But what begins as a documentary about homecoming soon morphs into something more personal as Alan realises that the happiness he thought he’d feel at being back in Norwich just hasn’t materialised. Something’s missing.”
“It’s a journey through the mental health of himself and the country he loves (the UK including Northern Ireland) to ask: are we mentally unwell, mentally challenged, sad, cross, disturbed or just plain fed up?”
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Partridge himself has given fans an insight into how the show came about: “The kingdom of Saudi Arabia enjoys extensive oil and natural gas reserves, but has also seen economic growth in other areas such as agricultural production, retail trade, construction, and transport,” he said. “It directs some $69 billion to military expenditure each year. And yet despite all that, I somehow felt incomplete.”
Ahead of the show’s launch, the BBC have also shared a spoof crowdfunder appeal from Partridge, in which he offers a range of services for fans, including a birthday voicemail for £50 and a dinner at a restaurant of your choosing for £400 (or at one of Alan’s choosing for £200). Watch above.
The inept, awkward broadcaster first appeared in 1991 on the radio show On The Hour, before transitioning to television when he hosted the fictional chat show Knowing Me, Knowing You from 1994-95, followed by the sitcom I’m Alan Partridge from 1997 to 2002. The character has been revived on various platforms including YouTube, podcasts, books, and the 2013 feature film Alpha Papa.
Last year, Coogan said he would like to do more live shows as the character, saying “I’d like to do some other stuff first and I’ll go back to him”. One of those other projects will be a film about footballer Roy Keane, titled Saipan.
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