A recently discovered job ad at Netflix is seeking a candidate who will lead the company’s efforts in finding ways to use generative artificial intelligence for its gaming efforts.
“This role sits at the intersection of technology, product, and creativity–driving how we leverage cutting-edge AI to create meaningful, novel, and scalable experiences for players,” Netflix said.
The ad for a Head of Gen AI (spotted first by a BlueSky user) states that a successful candidate will be paid a salary in the range of $430,000 – $840,000.
The person hired for the job will be a “key partner” for Netflix’s gaming studios, along with the technology and platform teams. The goal is to “shape and scale” Netflix’s strategy for generative AI. “From core capabilities to in-game features to entirely new forms of play, anchored in both what’s technically feasible and what’s compelling for players,” Netflix said.
The person hired for the job will work with Netflix’s games teams to build prototypes for “AI-native gameplay mechanics,” but it remains to be seen what those could be.
Netflix’s previous top AI boss for gaming was Mike Verdu, who left the company in 2024. “This transformational technology will accelerate the velocity of development and unlock truly novel game experiences that will surprise, delight, and inspire players,” Verdu said of AI.
There are more than 120 games available for Netflix subscribers right now, playable on mobile and PC. Earlier this year, Netflix said it would “ramp up” its gaming efforts. The company has invested only a tiny amount of money in gaming thus far relative to its film and TV divisions, and the company believes there is a lot more room to grow, if the company can find its footing after some projects initially did not work out.
“It’s a little bit like a musician; we start copying a few things and then at one point we’re going to find our voice,” Netflix gaming boss Alain Tascan said. “I don’t know how long it’s going to take exactly, but I’m very bullish about us finding our voice.”
It’s no surprise that Netflix is leaning further into AI, as the company’s co-CEO, Ted Sarandos, has spoken enthusiastically about the technology and how he believes it can help lower production costs. On the TV side, Sarandos recently confirmed that a scene in the Netflix original show The Eternaut where a building collapses was produced using video and image prompts with AI.
In Hollywood, and in gaming, people have spoken out against the adoption of AI technologies in part due to the fear of job losses and other issues. Members of the SAG-AFTRA union went on strike over concerns about AI (among other things). The strikes for film, TV, and gaming workers have since ended, with the union winning certain protections over the use of AI in commercial projects.
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