Artificial intelligence technologies are being adopted faster than ever before by developers in Japan, according to a newly released survey conducted by the organization behind the Tokyo Game Show. The results indicated that over 50% of Japanese video game developers are integrating AI into their production.
Automaton shared the results of the findings from the 2025 CESA Video Game Industry Report, which found that 51% of Japanese developers use AI in some capacity while creating games. The survey was conducted between June and July of this year, with 54 companies responding, including Sega, Capcom, and Level-5. Most of the companies indicated that they are using AI for visual assets, story and text creation, and programing support. There are even some developers who are using AI to help them create in-house game engines.
This matches up with global trends. A majority of game developers worldwide are known to use AI systems for game development, despite ongoing worker concerns.
Sony recently outlined its approach to AI, and noted that the company believes AI should support creativity, not replace it. Nintendo legend Shigeru Miyamoto has said that the company won’t rush into AI like other developers. Outgoing Nintendo of America president Doug Bowser believes AI will play a role in the creation of games, but he has also stressed the importance of maintaining a “human touch” in development.
Activision–one of the largest American game publishers–is already using AI tools during game development. However, the company has echoed Bowser’s remarks by insisting that everything is still “human-created and touched,” especially in regards to the creative aspects of its games.
Video game voice actors’ attempt to get AI protections led to SAG-AFTRA’s year-long strike that finally ended in June. Despite the new deal, voiceover performers remain concerned about being replaced by AI voice duplicates in both animation and video game production.
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