Magic: The Gathering – Final Fantasy was a very popular expansion to the three-decades-old card game, and based on its current sold-out status in most local game stores and big-box retailers, that popularity is still going strong. During Hasbro’s recent quarterly investor call for Q2 2025, the company revealed that the set has already become the best-selling set in the game’s history–and it only took one day to get there.
Hasbro CEO Chris Cocks revealed during the call that Magic: The Gathering – Final Fantasy sold $200 million worth of product in a single day. For reference, the previous MTG collaboration set–2023’s The Lord Of The Rings–needed six months to reach the $200 million milestone. Cocks went on to say that the set could have made even more on day one, but the company “left demand on the table.”
“We couldn’t produce enough,” Cocks said. “I think we increased production runs on it four times pre-release. It was substantially–by many, many very high double-digit percentages–ahead of any other production run we’ve ever done, and we left the market wanting more.”
Those still looking for Final Fantasy cards despite its current sold-out status will be happy to know that Hasbro is planning to keep production going on the set, as Hasbro CFO Gina Goetter confirmed during the call. “We’re continuing to produce this set,” Goetter said. “We think the set itself is going to have a huge long tail.”
While players wait for Final Fantasy to be restocked, the next in-universe MTG set is nearly upon us, as the space-opera-themed Edge of Eternities launches August 1. After that, the Marvel’s Spider-Man expansion will launch September 12, while an Avatar: The Last Airbender set will round out the year on November 21.
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