It remains to be seen what price Rockstar Games will charge for the eagerly awaited Grand Theft Auto VI, but some are speculating that it could be $80, $90, or even $100. Nothing is confirmed right now, but GTA 5 actor Jay Klaitz–who played Lester–has now said he believes GTA 6 warrants a $100 price tag due to the content it’s expected to offer.
“These games take so long to make. Years and years and years. It’s not like they’ve just been hanging out, chilling and then just started doing the work last year. They finished GTA V and then started on GTA VI more or less immediately thereafter,” he told The Escapist. “This sh** takes forever and as we saw with GTA V the game will come out and there will be other versions, there will be downloadable content, it will be online. You’re almost buying multiple games when you buy the one.”
Klaitz said there is also a case to be made for making GTA 6 priced at a level where it can be “more accessible,” but if it is $100, that would make sense to him.
“I would also like to see it made more accessible to more fans so I get that side of the argument too to make it affordable for folks. That’s cool too. Maybe there’s like a way to split the difference, but I share the sentiment that this game warrants that price tag. Yeah, I get that,” he said.
Sales data for video games shows that people are ready and willing to pay $80 or more for new games, but it’s still anyone’s guess as to the price for GTA 6. Other experts believe $70 is the right price. At least one developer maintains that GTA 6 “deserves” to be $100 due to the size and scope of the project. Some have said the game does not need to be $100 because the game’s expected online mode could be the real money-maker.
The discussion around a possible $100 price for GTA 6 stems back to researcher Matthew Ball, who said in a memo in January 2025 that “there is hope” from people in gaming that GTA 6 could be priced between $80 and $100. He pointed out that, adjusted for inflation, GTA 4 was priced at $90 and GTA 5 was $83. Things like movie tickets, rent, subscription services like Spotify and Netflix, gas, groceries, and numerous other items have gone up in price while video games have remained at “record lows,” Ball said. His own personal prediction is that GTA 6 will be priced at $70.
Also in the interview, Klaitz said he would like to see a future GTA game take place outside America and possibly go somewhere like Dubai. “You could be in like a big city with huge skyscrapers but then you’re out in the desert one minute later. GTA: Dubai would give you a lot of fun environments and scenarios to play with and build a game on,” he said, adding that other options could be the North Pole or Greenland.
Klaitz also talked about the possibility of a GTA TV series, saying it would be “really cool to try to pull off,” adding that he would personally like to see it be a live-action show as opposed to animation.
“It would be tough to translate because it’s that sandbox-type game and people can do whatever they want, wherever they want, whenever they want. It’s hard to sort of refocus that into a straight narrative. But it would be fun to try,” he said.
GTA 6 launches in May 2026 for PS5 and Xbox Series X|S.
Comments are closed, but trackbacks and pingbacks are open.