Rockstar’s Grand Theft Auto VI is coming in May 2026, and it’s expected to be a gigantic success. But Strauss Zelnick, the head of Rockstar parent company Take-Two, isn’t willing to bank on it being a success ahead of launch. Speaking to GI.biz, Zelnick said, “We run scared around here.”
“We’re looking over our shoulders. We take nothing for granted and we don’t claim success until it occurs. So while I couldn’t be more optimistic than I am, all of us have to do the work. We have to deliver something great to consumers and then the consumers are going to tell us just how great it is,” he said.
GTA is one of the biggest, most commercially successful gaming franchises and the pent-up demand for GTA 6 is surely going to make it an enormous success when it releases. One firm is predicting 40 million sales and billions in revenue in the first year alone. For its part, Take-Two has not shared any sales or revenue projections for GTA 6, but it’s expected to be a juggernaut.
While Zelnick wouldn’t give any specific sales projections, he did say, “I do think it’s fair to say that this is perhaps the most highly anticipated property pre-release in the history of entertainment.”
GTA 5 was released in 2013 and has sold more than 215 million copies across all platforms, making it one of the best-selling video games in history. Given the game continues to sell, one analyst believes one of the biggest “threats” to GTA 6 is actually GTA 5 and convincing people to leave that game for GTA 6.
There is also the question of what will happen with GTA Online when GTA 6 comes out. Rockstar has yet to share any information at all about GTA 6’s expected online element, but these details should become clear in due time. GTA 6 launches May 26, 2026 for PS5 and Xbox Series X|S, with a PC launch expected later.
Beyond GTA 6, it’s rumored that Rockstar is bringing Red Dead Redemption II to Switch 2 and launching a GTA 4 remaster.
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