Gaming (Page 72)

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EA Announces $12 Veteran’s Day Pack For Battlefield 6, But Proceeds Won’t Be Donated

In: Gaming, News

EA has announced a $12 Lead The Way DLC pack to honor Veterans Day in Battlefield 6 and Redsec, designed in collaboration with the National Ranger Association. However, eagle-eyed players have noted fine print in the bundle image that specifies: “no portion of the Lead The Way pack sales is donated.”

The DLC pack is named for the “Rangers Lead The Way” slogan and rallying cry, and EA says the pack was created in collaboration with the National Ranger Association to “ensure authenticity.” The pack includes the NATO Assault Soldier Skin, Glider 96 Vehicle Skin, a weapon package, a couple of customization items, as well as an XP boost and battle pass tier skip.

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While players might have expected that proceeds from the bundle would go back to the non-profit it was created in tandem with, EA instead specified that no portion of sales will be donated. Instead of donating the profits, or even a portion of them, EA made an “independent donation” to the National Ranger Association.

In response to a comment on an Instagram post showcasing the bundle, the National Ranger Association clarified that “EA was very generous in their donation and more to come,” however neither the non-profit or EA has put a dollar value on the donation or how it might compare to potential bundle sales. EA has also announced it will be the headline sponsor of the annual Best Ranger Competition.

Many looked to Battlefield competitor Call of Duty as the standard on Veteran’s Day fundraising–CoD’s Veterans Day packs support the Call of Duty Endowment, a non-profit established by Bobby Kotick that help veterans in the US and UK, with 100% of sales on C.O.D.E. packs going back to the charity.

The Lead The Way pack will launch in Battlefield 6 and battle royale spinoff Redsec on Veteran’s Day, November 11, for $12.