Manila Luzon‘s two-year-old campaign for Jack Daniel’s — which features drag queens — is drumming up outrage anew … and she says those who are boycotting can cry in their corner.
The former ‘Drag Race’ star responded to the latest wave of indignation over an LGBT-friendly ad that the whiskey brand ran a full two years ago … back in 2021. Apparently, some are just catching wind of it now — and dramatically pouring their JD down the drain.
In one viral instance, a guy actually poured his Jack into a firepit … and torched the sauce.
Luzon tells TMZ … the fact these iconic American brands have been teaming up with the LGBTQ+ crowd to reach a new demographic is nothing new — and she’s eye-rolling over the fact that certain folks are just now figuring it out and screaming at the sky about it.
She makes a couple good points here. For one, ML says these companies have entire departments dedicated to market research … and since they’re pivoting toward inclusivity, ya gotta figure they know it’s good for their bottom line to reach out to a new customer base.
In Jack Daniel’s case … that actually bares out in the numbers. Their parent company, Brown-Forman, reported huge boosts in sales of the famed liquor last year. Hard to say if that’s due to their drag queen ad, specifically, but something’s working for them dollarwise.
The other takeaway here is this … there’s options in America. If you’re not happy with a brand, for whatever reason, you don’t have to buy it anymore. Plain and simple.
Luzon notes, though, that if these people wanna boycott every company that runs an LGBT-leaning ad or campaign — they might be out of products in the near future. She says this is the way the world is going … and they can either get onboard, or be left behind.
Manila has teamed up with a bunch of other “RuPaul’s Drag Race” stars to launch the Drag Isn’t Dangerous campaign to combat anti-drag politics. They are holding a telethon next month where all the proceeds will go to charities that support the LGBTQ community and drag performers.